RogerRoger is a production studio for the AI era — one that combines the creative instincts of experienced film and advertising talent with the generative capabilities of today's most advanced AI production tools, all harnessed from its full-service post-facility in Hollywood. The division takes on projects across all three formats: spots, feature-length narrative film, and serialized episodic content.
“Received and understood.”
The name is a nod to the language of production itself — the radio shorthand for “received and understood.” For Machina, it signals something more: a new kind of director that facilitates a larger vision, a wider scope of capabilities, and speaks the language of both commerce and cinema.
Veteran producer of TV commercials, music videos and feature films. Client and campaign experience JWT, McCann Erickson, Sony, Warner Brothers, Interscope Records, Lowe, TBWA\Chiat\Day, SharkNinja, Chevrolet, GMC, Skrewball Whiskey, Marine Corps, USAA, AIG, and UFC.
Three decades of expertise in creative and performance marketing investment strategies for campaigns and brands including NewDayUSA, Jacuzzi Bath Remodel, Philips, Tractor Supply, Latham Pool and ZipRecruiter.
Feature film producer and development executive for Lionsgate, New Line Cinema, Paramount Vantage and Vendôme Pictures and projects for Sony Classics, Peacock Television, Netflix and Focus/Universal including Texas Chainsaw Massacre, Bully, Puzzle, Be Kind Rewind and Laws of Attraction.